On November 10, 2025, Letscomfy Limited (Stock Code: 2698.HK), an investee company of the Qihui Runjin Fund managed by CICC Huirong, was successfully listed on the Main Board of the Stock Exchange of Hong Kong Limited (HKEX). This marks the first Hong Kong-listed enterprise to be headquartered in the Middle East region. The offering price for Letscomfy's shares was HK$26.2 per share. The stock delivered a strong performance on its first day of trading, closing at HK$33, a 26% increase from the offer price.
Qihui Runjin (Qingdao) Private Equity Investment Fund (Limited Partnership), managed by CICC Huirong, participated in the listing as a Cornerstone Investor. Letscomfy's global offering garnered support from numerous well-known investment institutions, boasting a strong lineup of cornerstone investors that included leading firms such as Sequoia China, Ant Capital, Boyu Capital, and Morgan Stanley, as well as major domestic public fund management companies like China Southern Fund, Fullgoal Fund, E Fund, and China Asset Management.
Letscomfy is a multinational hygiene products company focused on rapidly developing emerging markets in Africa, Latin America, and Central Asia. The company primarily engages in the development, manufacturing, and sales of baby and feminine hygiene products, including baby diapers, baby pants, sanitary napkins, and wet wipes. Its products are sold in over 30 countries across West, East, and Central Africa. According to Frost & Sullivan, the company ranked first in both the African baby diaper and sanitary napkin markets by sales volume in 2024. The proceeds from this offering will be used to expand production capacity, strengthen R&D, and extend overseas markets, injecting momentum into the company's large-scale business development.
Llinks acted as legal counsel to CICC Huirong, providing professional legal services for this investment and leveraging its extensive project experience in the investment and financing sector.
Llinks Engagement team:
Selena She, Partner
Colin Shi, Partner
Chunhui Bai, Associate