In January 2022, Shanghai Yaoji Technology Co., Ltd. (hereinafter referred to as "Yaoji Technology"), an A-share listed company, invested RMB 100 million as a strategic investment in Card Hobby, a leading brand of card issuance & trading platform in China.
Founded in Shanghai in 2014, Card Hobby is the first issuer of sports culture collection cards in China, and also operates China's largest professional card trading platform - Katao Trading Platform. The collectable card industry has a long history and a broad market in the world. Take football cards as an example, the earliest football cards appeared in the 19th century, and then specialized card issuers gradually sprang up; the global football card industry has developed to this day. It has formed a complete industrial chain consisting of primary issuers viz. Panini and Topps, secondary market trading platforms represented by eBay.com, and independent third-party appraisal and rating agencies such as BGS and PSA. Through the strategic investment, Yaoji Technology will support Card Hobby in all aspects of card production, R&D, sales channels, etc., to help Card Hobby usher in faster development and open up a broader market.
As the legal counsel of Yaoji Technology in this investment, Llinks provided professional legal services for and won high recognition from Yaoji Technology with its profound project experience and solid legal knowledge in the area of foreign investment of listed companies.
