In November 2021, Moyan Culture Media Co., Ltd ("Moyan Culture"), an IP incubation company, announced that it has completed its pre-A round financing, which invested by an exclusive investee, Buer Capital.

Since the first POP IP brand, Mr.Bone launched to the market this July, Moyan Culture has designed and extended 14 POP IP brands. This round of financing will be mainly used for IP development, animation production, new IP signing, online and offline marketing development and user operation.

Llinks acted for and advised Buer Capital on this round financing.