In August 2021, Etop secured tens of millions of USD in series angel financing, which was led by Cedarlake and co-invested by Anker Innovations and other institutions.
Founded in 2020, Etop specializes in new consumer brand management, mainly integrating global quality supply chain resources to create diversified new consumer brands. Etop focuses on high-quality, high-frequency consumer goods, and currently has a global presence in 25 countries and regions, with over 90% of its consumer goods supply chains coming from overseas.
XING Wei, founder of Etop, is a serial entrepreneur who founded Alog Technology, a third-party e-commerce logistics supply chain enterprise, in 2004. XING Wei put forward the concept of "integration of warehouse and network", and created the core logistics engine of Alibaba's Tmall Supermarket. In August 2020, Alog Technology was wholly acquired by Alibaba Group and formally merged into Cainiao network. Alog Technology had around 50,000 employees at the time of the acquisition.
As the legal counsel for Cedarlake, with in-depth knowledge and experience in investment and financing, Llinks has provided professional legal services for Cedarlake's investment in Etop.
