Recently, the domestic smart pet appliance brand 'Desgeo' secured tens of millions of yuan in a Pre-A round of financing, with Ventech China leading the investment exclusively.
Founded in late 2018, Desgo has made its mark in the smart pet appliance industry. With a keen insight into the preferences and requirements of pet owners in metropolitan settings, Desgeo has carved out a niche in the smart home market by focusing on the aquarium hobbyist segment. They have innovated with an all-in-one fish tank design that integrates critical fishkeeping features such as water quality management, temperature control, and automated feeding systems into a single, cohesive unit. The company's core team, boasting extensive expertise in the fields of aquariums and small pets, has a profound grasp of consumer needs. After extensive product development and supply chain optimisation, Desgeo now possesses a portfolio of over 60 patents. The company reports an impressive 80% attachment rate for essential consumables and a robust gross profit margin of 60%. To foster a holistic fishkeeping experience, Desgeo has cultivated a vibrant community of aquarium enthusiasts, complete with loyalty programs, point exchanges, and other interactive initiatives. Its innovative, integrated product design has swiftly established a strong presence in the market.
Serving as the legal advisor to Ventech China, Llinks Law Offices leveraged its substantial experience in investment and financing to deliver expert legal services for this investment round.
Llinks Team:
Partners: Selena She, Colin Shi
Contractual Partner(s): Joyce Zhang
Associate(s): Geoffrey Li
