In March 2021, ToyCity, an ecological brand of designer toy, announced the completion of a tens of millions of Series A funding. This round of financing was led by Buer Capital, which focuses on large consumption, and SGL Capital followed the investment.
ToyCity was founded in January 2020. It is a company mainly engaged in the development and operation of designer toy IP. It has formed its own original IP creation, exclusive IP operation and business model with mature and well-known IP authorization. It has dozens of well-known IPs represented by Laura, CASSY (Cathy Cat) and Quantum Dog, and it has reached authorized cooperation with many internationally renowned IPs (such as Angelboy, Naruto, HelloKitty, Lord of the Rings). Nowadays, IP-based designer toy in ToyCity have entered all mainstream sales channels, including proprietary trading of Tmall, Taobao, JD, vertical channels including Suplay, Meikai, Kulechaowan, BangStore, and offline chain lifestyle collections including KKV, LATTLIV, etc. Variety shows, Dunk of China and Below the Same Roof created by Youku, also have a joint collaboration with Toycity.
Llinks, as the legal adviser of Buer Capital for this round of investment, provided Buer Capital with professional legal services based on its rich project experience in the field of investment and financing.
