On 8 August 2022, The Paper officially announced its completion of fundraising in Series B. This round of financing was exclusively invested by Shanghai Culture Development Funds (hereinafter referred to as "SCD Funds") 400 million yuan. After the investment, SCD Funds becomes the second largest shareholder of The Paper.
The Paper, founded in 2014, is an all-media news and information platform under Shanghai Poster Industry Group, which focuses on original news. Its qualification, as an online information provider, allow it integrates the contents of current affairs, ideology, finance and culture for Chinese Internet users. It is committed to building into a new Internet mainstream media + all-media matrix marketing platform + full-chain content ecological service provider. Through the comprehensive application of new media methods such as graphics, video, VR, animation, etc., The Paper has rapidly grown into one of the leaders among Chinese integrated medias, and its influence ranks among the forefront of Chinese news websites.
Llinks, as the legal counsel of SCD Funds, provided legal services for the investment in The Paper.
