On June 19, 2023, the Mid-term Sharing Meeting and the Fifth Salon of the Shanghai Brand Event Incubation Program, organized by Shanghai Social Sports (Competition) Center and co-organized by the Sports Research Committee of Shanghai Bar Association, was successfully held with many guests including leaders of Shanghai Social Sports (Competition) Center, the first batch of finalists and experts from Shanghai University of Sport attending the event.
Lawyer Wu Wei, a partner of Llinks Law Offices and legal advisor of Shanghai Municipal Bureau of Sports, was invited as an expert tutor to share his views on "Event Branding and Intellectual Property Protection". The event brand is one of the important assets of the event, and the industry is increasingly aware of the protection of the IPR of the event brand, Lawyer Wu Wei shared and interpreted the issues of the type of IPR rights and protection system, IPR protection of large sports events, and IPR protection suggestions with actual cases, providing more professional and substantive guidance to the event organizers on the protection of the IPR of the event brand.
The sharing of the topic inspired the participants to think deeply, and led to in-depth discussions on the practical issues of IPR protection of the event brand, and the event was successfully concluded in a lively and interactive atmosphere.
